BrowserLogic is founded by a group of West Coast technologists who are specialists in online market-reaserch, headed by Shane Hill, former head of technology at Millward Brown Interactive in San Francisco. BrowserLogic offers consulting for the technical development of online market research studies, as well as a suite of web-based software products. The first product to launch is "SiteSampler tm", a web-based management system for online studies. "We wanted to create an application that would give market researchers without technological expertise, the control over their own projects" says Hill. "But we also needed to address the issue of websites becoming less willing to host research studies for their advertisers because of the time-consuming technological demands. The SiteSampler system makes the research process painless for the host web-site as well as the research company". Research International recently tested SiteSampler with BrowserLogic. Alex Johnston, head of RI's technology unit commented ".......". BrowserLogic's vision is to take responsibility for the technological implications of online research, allowing market research companies to focus on their core expertise of research and analysis. For more information contact Shane Hill on .